One week after Samantha Kelman, BBA ’10, opened Cycle & Row, Spike TV announced a new reality show featuring fitness entrepreneurs with innovative business models. With the unlikely combination of rowing and cycling, the casting directors were intrigued by Sam.
In the new program Sweat Inc., hosted by Jillian Michaels, twenty-seven aspiring fitness entrepreneurs compete to prove they’ve developed the most groundbreaking and effective exercise program. Sam first appears on the October 27 episode where her low impact workout will be put to the test by guest judge Kit Hoover.
In the end, only one entrepreneur will win $100,000, a feature in Women’s Health Magazine, and the opportunity to launch their fitness empire with Retro Fitness. Sweat Inc. airs Tuesday nights at 10 p.m. on Spike TV.